Public Sector Communications Academy 2015

10th, 11th and 12th November - The Welcome Centre, Coventry

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Challenge and Response: The future of public service communications

The future challenges for government communications, both local and central, are forged by the challenging times we live in. We are emerging from the deepest and longest recession in a generation so that the priority is to rebuild economic growth, where we will have to completely restructure all of our organisations and services. At the same time we face an ageing demographic and unprecedented explosion in digital reach, which is all conspiring to create a perfect storm at a local level. Put simply, public service communications must adapt or become obsolete.

Global and national issues such as the threat of terrorism, conflict and war fuelling the mass movement of peoples across borders, a diminution of public trust in some political processes and the rise of identity politics all add to the complexity of the environment in which we work.

That is why we bring central and local government together in this Academy. Our issues are interwoven. Government responses to global issues can have very local effects. Local responses, in turn, need to be both innovative and effective to drive real change and bring tangible improvements to people’s lives.

Together, central and local communications professionals are developing some global, sector leading responses to these challenges. Our combined goal must be to create the best public service communications in the world.

In order to rise to the challenge we need to understand the emerging challenges, develop new skills, embrace disruptive technology and change the culture of public service professionals. But with diminishing budgets and scarce resources where is it best to focus our attention?

That is the theme of this year’s Academy - Challenge and Response: the future of public service communications.

By attending the Academy you will hear from those leading change within our sector and help to define your own approach to meeting the challenges ahead.

We look forward to seeing you at Communications Academy 2015 in Coventry, 10 to 12 November.

Alex Aiken, Executive Director for Government Communications

Cormac Smith, Chairman, LGcommunications

Confirmed speakers include:

For full list of speakers please see the agenda

  • Louise Casey CB, Director General, Troubled Families, Department for Communities and Local Government
  • Aneil Bedi, Partner, M & C Saatchi
  • Rachel Miller, Founder, All Things IC
  • Heather Jameson, Editor, The Municipal Journal
  • Julia Corkey, Director of Policy, Performance and Communications, Westminster City Council
  • Cormac Russell, Managing Director, Nurture Development
  • Alex Aiken, Director of Government Communications, Prime Minister’s and Cabinet Office
  • Adam Chalk, Industry Manager, Google
  • Richard Evans, Head of Social Media, SKY News

Delegate List