LGcommunications supports the LGA Reputation of Local Government campaign.
The Reputation campaign started in the spring 2005. The LGA commissioned Ipsos MORI to carry out research across Britain to establish the state of local council’s reputation.
Results showed that, despite improved council services, public perceptions of local government generally remain where they were decades ago. Most people see their council as remote, low profile, bureaucratic and inefficient.
Through MORI’s research a number of key services and issues that have the greatest impact on how local people judge their authority have been identified. These led to the formation of 12 core actions that all councils can adopt.
5 specific core actions in communications were set out to:
- manage the media effectively to promote and defend the council
- provide an A-Z of council services
- publish a regular council magazine or newspaper to inform residents
- ensure that the council brand is consistently linked to services
- communicate well with staff so they become advocates for the council.
Further information is available at www.lga.gov.uk/reputation