Entries into the LGcommunications-LGA 2012 Reputation Awards have now closed
The 12 categories:
Use of reputation channels
1. Media Relations campaign
For the authority that provides the best strategy and consistent implementation of actions to manage the media effectively to promote and defend the council.
2. Publication
For the authority that provides the best example of a regular council publication that informs residents.
3. Employee engagement
For the authority that provides the best example of how to engage staff effectively so they become advocates for the council.
Drivers of reputation
4. Value for money
For the most effective campaign that demonstrates how the authority is delivering value for money local services to local residents and stakeholders.
5. Community engagement
For the authority that can demonstrate how it has successfully engaged residents to involve them in the decision-making process of the authority, actively engaging with the authority and helping to deliver its strategic priorities.
6. Campaign of the Year
For the authority that delivers the most effective communications campaign improving the reputation of the authority and demonstrating the best use of campaign planning, implementation and customer insight to show how the campaign has helped to improve lives.
Promoting the reputation of the authority
7. Digital and social media
This category will reward entrants who can demonstrate how digital media has played a positive role in council strategy to achieve policy goals, engage people in the political process and unite communities. Judges will be looking for outcomes in terms of improved understanding of or access to local services.
8. Council leadership
For the authority that best demonstrates community leadership, helping to enhance the authority’s brand, delivering clear benefits for their residents.
9. Place Branding
For the authority that can best show how they have enhanced the reputation of the local area through successful place branding. This should include evidence of engaging communities and delivering benefits such as inward investment and improved reputation.
10. Best health and well being campaign
For the authority that delivered (in partnership or independently) the best health and well-being campaign. Judges will look for a clear plan, good execution and evidence that the campaign changed people’s lives for the better.
11. Best community safety campaign (in partnership with FirePRO)
For the authority that delivered (In partnership or independently) the best community safety campaign. Judges will look for a clear plan, good execution and evidence that the campaign changed people’s lives for the better.
12. Special Achievement Award
This is a new award which looks to recognise the outstanding achievement in public sector communications. This award is open to individuals and teams and will require evidence of an outstanding contribution to improving public sector communications.
Awards have been judged on a 700 word submission, with up to three pieces of supporting material provided such as:
A strategy document
- A publication
- Media coverage
- Examples of artwork