Change here first

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Behaviour change is the new big thing. We’re all into nudging, creating compelling narratives and gently steering people towards new ways of doing things. And a good job too – in some areas such as health, prevention can help make scarce resources go much further. 

Posted on 8th November 2017

The “commercial communicator”: how to generate more income

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You’re probably tired of hearing that your organisation must do more with less. It’s been that way for too long and cutting public sector teams to the absolute bone is debilitating and unsustainable. Something… scrap that, lots of things, have to drop off the menu because eventually services simply cannot be delivered without seriously compromising their integrity.

So what about doing more with more?

“More?”

Yes. More actual money.

Many cash-strapped organisations are taking matters into their own hands and generating income either directly through the communications team “selling its wares”, or via other teams within an organisation who are empowered to be more commercially successful thanks to strategic comms support.

There are two opinion pieces, a raft of new research and 12 case study examples of different strategies for saving and generating money packed into a new whitepaper by Granicus and comms2point0, Income Targets: Comms Entrepreneurs, Income Warriors and Three Paths Forward. This is the resource for anyone seeking (some) answers to the sector’s financial challenges, which are particularly pronounced in local government.

Posted on 1st November 2017

Tackling the tough stuff

Does this sound like your usual day? Challenges coming thick and fast. No time to have a minute to stop and think.

In my role as vice chair I am lucky enough to talk to many public sector comms professionals up and down the country and it feels that there is a familiar theme across the sector. Generally we’re being asked to do more and more with a lot less. All while the environment we operate in gets tougher.

2017 has been one of the most emotionally challenging years ever – the role of public servants and in turn the role of communications professionals has been front and centre through devastatingly tragic events such as the Grenfell fire and Westminster, Manchester and London Bridge terror attacks. I don’t know a communications colleague who hasn’t asked what if it happened here. How would we handle it?

Posted on 13th October 2017

The Crisis Management Challenge

Everybody has a plan until they get punched in the mouth.

This neat but painful idea amply explains what happens in a crisis: the plans you’d made somehow seem a distant thing as people rush for cover and panic ensues.

Of course, what happens is that things move far more quickly than you anticipate – or if feels that way. Often, the thing itself eats up all the operational capacity you have. And the narrative quickly is driven from elsewhere – unless you take control.

Posted on 22nd September 2017

Public Sector Communications Survey

With our members telling us that their biggest challenge by far is “Doing more for less”, we are carrying out a short research piece in partnership with Panacea Software specifically addressing this issue.

We would value your input in this this study, please click the link below to take part. Your response will help us in our work to raise the standard of public sector communications in the face of ongoing budget cuts.

Click here to start the survey

As a thank you for your time, all participants can enter a prize draw at the end of the survey and three winners will receive a bottle of champagne.

Thank you for your support and we look forward to seeing your responses and comments.​

Posted on 22nd September 2017

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