When it comes to knowing whether people have confidence in you, all too often the public sector has to fly blind. It’s hard for us to know whether the electorate, citizens or service users believe we will lead them safely into the future... unless you ask them.
Posted on 12th November 2018
As comms professionals, we are more sensitive than most to the fickle ways in which people make sense of the world.
Posted on 5th November 2018
Communications campaigns can play a key role in helping more people stay well in winter and avoid the need for acute care services – especially visits to A&E
Posted on 31st October 2018
Recruiting foster carers (and holding onto them) can be tough. It’s the perennial marketing challenge for many local authorities, plugging away year after year. So how can communications help make a difference?
Posted on 22nd October 2018
We live in a world where perceptions are realities, for good or ill. In Perceptionomics, a new booklet on the subject, Mark Fletcher-Brown has tried to flesh out 60 ways in which perceptions could be altered.
Posted on 17th October 2018