Money’s tight in the public sector and it’s going to get tighter. Anything not spent on front line services will come under scrutiny.
Comms spending will be questioned. Now’s the time to think about value and return on investment. By the time senior leaders have written the brief for an external evaluation it will be too late.
So as you start to look at your value, here are some questions you should ask yourself if you’re in comms.
Posted on 3rd April 2019