Introducing the #FutureComms Self-Assessment Tool


LGcomms provides a range of services to raise the standard of local government communications.

From our popular annual seminar programme to the #FutureComms resource, we help communications teams of all sizes improve so they can deliver on their organisation’s priorities.

Most of us will have a reasonable idea of where our strengths and areas for development lie. But how sure can we be that our teams have the right mix of skills and strategic nous required in a modern communications function?

That’s why we have launched our #FutureComms Self-Assessment Tool. This takes the principles of the #FutureComms resource – launched last year in partnership with the LGA, Solace and the PRCA – and will tell you where your strengths lie and what needs improving. It will then give you the resources to support you with strengthening your communications – from shaping a communications strategy to improving channel use.

How to use the tool

The #FutureComms self-assessment tool is quick and easy to use. First, you’ll need to register and sign in on the LGA’s LG Inform platform – which anyone with a local government email address can do. Once you’ve done that, you will be invited to answer 17 questions about your authority’s communications. As you respond, your results will be calculated and at the end you will receive a score across four different themes – as well as being pointed to case studies and other useful resources to support you in your work.

The results are confidential to you, but can be really useful to share with your team and colleagues in the rest of the organisation. At the LGA, we hope the results will also be helpful to those of you looking to commission some of the different communications support and improvement services we offer.

Once you’ve had a chance to use the self-assessment tool, we’d really appreciate your feedback and views on how it might be adapted or improved. Let us know what you think by contacting me at along with any questions you may have.

Matt Nicholls is Head of Communications Support and Improvement at the Local Government Association and a member of the LGcomms Executive Committee.

Posted on 24th July 2019