Five tips to help you optimise your Facebook ads

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As of December 2018, there were over 2.32 billion monthly active users of Facebook and 1 billion Instagram users. However, Facebook’s ever-changing algorithm can make it difficult for Pages to connect with their audience organically.

Posted on 24th April 2019

Where's the beef?

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Money’s tight in the public sector and it’s going to get tighter. Anything not spent on front line services will come under scrutiny.

Comms spending will be questioned. Now’s the time to think about value and return on investment. By the time senior leaders have written the brief for an external evaluation it will be too late.

So as you start to look at your value, here are some questions you should ask yourself if you’re in comms.

Posted on 3rd April 2019

Where do cuts and GDPR leave public sector communications?

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Job satisfaction among public sector communications teams seems to have flat-lined or even fallen over the previous year with on-going funding constraints taking their toll on morale.

Posted on 21st March 2019

Improving our performance depends upon feedback

Carl Welham has been a Director of Communications in Nottingham, Reading, Sheffield, Bucks, Hackney, Oxford. Mark Fletcher-Brown has been a communication consultant for more than 22 years and hasrecently published Perceptionomics, a guide to managing perceptions

 

Posted on 21st February 2019

Future Leaders: leadership theory into practice

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Livia Oldland, Communications Manager at the Greater Cambridge Partnership and one of LGcomms Future Leaders, reflects on leadership in public sector communications.

Posted on 15th February 2019

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