Public Service Communications Excellence Awards 2018 – The winners

Regardless of budget, discipline or channel we asked for the best of the best, campaigns that made a real difference. From large low/no cost and grassroots community engagement to TV public information campaigns or organisational change communications excellence is the key.


Platinum award

HM Revenue and Customs - Self Assessment 2018


Gold‏ award

London Borough of Waltham Forest - London Borough of Culture

Department for Work and Pensions - Workplace Pension


Silver award

Health and Safety Executive - Go Home Healthy

South Yorkshire Fire and Rescue - My Firefighter Mum

Bronze award

Lancashire County Council - Adoption Campaign

Department for Environment, Food and Rural Affairs - Food is GREAT

Department for International Development - Soccer Aid for UNICEF and UK Aid Match

Birmingham City Council - Commonwealth Games Handover

Manchester City Council - 22 May Anniversary

Network Rail - Small Talk Saves Lives

Hertfordshire County Council - #justtalk


The winners were chosen by a panel of senior public service communications professionals. The judges assessed entries against the Government Communications Service OASIS (Objectives, Audience insight, Strategy, Implementation, Scoring evaluation and outcomes) campaign planning model.

Posted on 10th October 2018