Regardless of budget, discipline or channel we asked for the best of the best, campaigns that made a real difference. From large low/no cost and grassroots community engagement to TV public information campaigns or organisational change communications excellence is the key.
HM Revenue and Customs - Self Assessment 2018
London Borough of Waltham Forest - London Borough of Culture
Department for Work and Pensions - Workplace Pension
Health and Safety Executive - Go Home Healthy
South Yorkshire Fire and Rescue - My Firefighter Mum
Lancashire County Council - Adoption Campaign
Department for Environment, Food and Rural Affairs - Food is GREAT
Department for International Development - Soccer Aid for UNICEF and UK Aid Match
Birmingham City Council - Commonwealth Games Handover
Manchester City Council - 22 May Anniversary
Network Rail - Small Talk Saves Lives
Hertfordshire County Council - #justtalk
The winners were chosen by a panel of senior public service communications professionals. The judges assessed entries against the Government Communications Service OASIS (Objectives, Audience insight, Strategy, Implementation, Scoring evaluation and outcomes) campaign planning model.