Think about your own job for a second and where you would like to improve.
Would you like to increase your social media effectiveness? Need help on planning campaigns? Or would you like to sharpen up your marketing capabilities?
Now add on to that list what our bosses are expecting from us. They want us to think more strategically, to plan ahead more effectively and to think wider about our role and what success looks like.
Finally, add to the mix the constantly changing landscape, particularly when it comes to audience trends around social media.
Sounds too difficult? Don’t worry, help is on hand in the form of this year’s Public Service Communications Academy, brought to you by LGcomms and the Government Communications Service.
Academy, which has been running for 15 years, is the annual skills development event for local government comms officers and our wider public sector colleagues. What makes Academy different from other communications conferences is the fact that it is designed and delivered by people doing the job.
This year Academy is taking place in Manchester on November 5 and 6.
There is something for everyone – from tips on campaign planning to culture change, from practical delivery on emergency communications through to behaviour change, leadership skills, evaluation and social media effectiveness.
The best thing about Academy is the opportunity to learn from others across local government and beyond. Let’s face it, communications can be a lonely profession at times. What makes us better is the ability to share and learn from people around us.
That is what Academy is all about. I look forward to seeing you in Manchester.
Simon Jones is Chair of LGcomms