Smart Comms is not so much a how-to-survive guide for communications professionals, it’s a how-to-thrive guide, giving people the essential tools and thinking they need to succeed in the modern landscape.”
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Other useful links include: Microsite of the plan with a blog by Exec Director Alex Aiken - communication.cabinetoffice.gov.uk/government-comms-plan/
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The guide provides an educational introduction to social media and acts as a catalyst for the development of social media activity helping you to understand the challenges, opportunities and considerations through the use of detailed insight, shared best practice and illustrative case studies.
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The government published the new Code on Recommended Practice for Local Government publicity on 31st March 2011. The Code itself has generated much publicity mainly concerning the perceived competition between local newspapers and council publications and the use of lobbyists.
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