There’s no place like here
Developing an authentic and effective place brand
What: Councils have a vital role to play as leaders and shapers of place, but how do you develop an authentic brand for your area that will encourage investment and growth? How do you tell the story of what makes your area unique and ensure that your brand delivers more than just an attractive logo?
At the event we will be examining exactly what makes an effective place brand, sharing our advice on how to develop one and hearing from councils across our membership who are already seeing the benefits that an engaging story can bring.
Speakers will share their local experiences and discuss how communications teams need to work together with colleagues across the council, their partners and the wider area to develop a story that inspires residents, engages businesses and delivers effective outcomes.
Where: 18 Smith Square, Westminster, London SW1P 3HZ
When: Tuesday 10 October 2019, 10.30am – 4pm, registration from 9.30am