Essex County Council

If you or your marketing team have been asked to help generate income for an area of your business, this is the seminar for you.

Run by the Essex Council Council Traded Service Team and hosted by Leeds City Council, this masterclass for marketeers takes you through the tried and tested Essex formula for developing impressive marketing returns on investment for your council or organisation’s trading teams.

There will also be an opportunity to meet and network with some of the public sector’s best-known traded marketing and communications professionals and pick their brains on the secrets of their success.

Using a distilled version of the council’s business accelerator process, this one-day seminar will unravel the mysteries of marketing and developing markets for your trading activity, including:

  • Market Segmentation
  • Value curve
  • Ansoff’s Matrix
  • Branding forcefield analysis
  • Routes to market
  • Success vs effort
  • Sales pipeline
  • 5 Ps

Where: Leeds City Council, West Room

When: 10am-4pm, 10 April 2019

Cost to attend:
Free to members of LGcomms
£100 for non-members

Book your place now.