Traded Services Marcomms Masterclass – January 2018


What: Hosted by the Essex County Council Traded Service Team and LGcomms, this masterclass for marketeers takes you through the tried and tested Essex formula for developing impressive marketing return on investment for your council or organisation’s trading teams.

Using a distilled version of the council’s business accelerator process, this one-day seminar will unravel the mysteries of marketing and developing markets for your trading activity, including:

Market segmentation

Value curve

Ansoff’s Matrix

Branding forcefield analysis

Routes to market

Success vs effort

Sales pipeline

5 Ps

Where: Murray Edward College, University of Cambridge

When: Tuesday 30th January 2018, 1000-1600

Cost: Participation is free for organisations who are members of LGcomms. For everyone else, it is £99 (pre-Christmas early-bird offer) £150 from January 1 2018.

Travel: Limited car parking available. The college is a 15 minute walk from the city centre but is easily found (it is just past Cambridgeshire County Council’s HQ at Shire Hall.)

From the rail station you can take the U Guided Bus operated by Whippet to Storey’s Way (Direction- Eddington - every 15 mins, journey time 16 mins, £3) from where it is a short walk (12 minutes) to Murray Edwards College.

How to sign up: Get tickets here

To check if you are an LGcomms member please email