What does effective foster carer recruitment look like?


Registration full – click here to be added to the waiting list


Date: Wednesday 23 January 2019 (9.30am - 4pm)

Location: Council House, Victoria Square, Birmingham, B1 1BB

Cost: Free to staff from councils that are members of LGcomms (if you work in a fostering recruitment team please check with your communications team)

£95+ VAT for staff from councils that are not members of LGcomms. Should you wish to join as an LGcomms member at £250 + VAT to obtain the member rate please email vin.kaur@prca.org.uk

*Please note that your member status will be verified once your purchase has been completed.

Recruiting more foster carers is the perennial marketing challenge for most local authorities, but it’s now more important than ever.

Getting it right has a huge win-win outcome for both children's lives and under-pressure council finances. Many councils report that placing a child or young person with an independent fostering agency (IFA) can often cost twice as much as an in-house placement. This can add up to hundreds of thousands of pounds each year at a time when every penny counts.

In this interactive seminar, we will take an in-depth look at what effective foster carer recruitment looks like. A range of speakers will share their insight, experience and learning from all aspects of the process from running marketing campaigns through to how to manage enquiries effectively and drive up conversion rates.

How can we out compete the IFAs to attract new foster carers? What’s the role of search advertising? How best to use paid for and organic social media? This event is all about sharing your thoughts, ideas and tips, to help continuously improve how individually and collectively councils unlock this common challenge.

Who should attend?

Council staff involved in delivering foster carer recruitment marketing campaigns.